These three main models include PPC, affiliate marketing, and multi-level or network marketing (MLM). The digital marketing manager should be familiar with each one. Learning each model will help the digital marketing manager learn how to become a digital marketing manager.
In this brief article, we'll discuss PPC, the latest craze in digital marketing. This model involves using pay per click ads, such as Google AdWords or Yahoo Publisher Network ads to promote products and services for which you have affiliate links built up. PPC ads are very effective, but like any advertising model, it's important for your digital marketing manager to decide what types of ads will work best for your business.
In order to use PPC effectively, it's important for your digital marketing manager to understand how PPC works. The first step is creating relevant keyword-rich articles that include the PPC keyword. Once these articles are ready, they should be distributed to sites such as EzineArticles, GoArticles, Bookmarked Pages, and other content sites where your target audience may find them. Once these articles are posted, they should keep showing up in search results, which should drive traffic to your site.
Affiliate marketing, also known as multi-level or network marketing, uses a commission structure to reward affiliates for generating sales for the company. The best way to understand this type of digital marketing is to imagine a small business owner opening a business called John Smith's Convenience Store. John has a passion for delivering fresh produce to people in their homes, so he devotes a large portion of his time setting up displays in grocery stores. As he gains more sales, he can offer other products in the Convenience Store, such as coffee or hot chocolate, and earn a commission on each sale. If you create a successful affiliate marketing program, you will be able to leverage every asset in your business model and generate a high rate of return.
Email marketing is still a relatively new online marketing method, but it's growing at a fast pace. When used correctly, email marketing can drive highly targeted traffic to your website, which can lead to increased sales. To do this, an email marketing manager will build an opt-in list, which is made up of people who agree to receive emails from a particular company. The advantage of using this form of digital marketing is that the recipients are already interested in the product and/or service you offer, so you have an excellent opportunity to build trust and establish credibility. Over time, you can make a sale simply by communicating with those who are interested in what you have to say.
Social media allows businesses to interact with their customers in a more personal manner than they could via email. While social media does require a good deal of time and effort to properly implement, it's a great way to build a connection with your customer base. By offering advice, news updates, and product information, you can help to enhance the customer experience, which can increase sales. A smart digital marketing manager knows how to use all three major forms of digital marketing.